71% of online shares for World Cup ads have come from non-sponsors: infographic
Football Benchmark - The changing face of football sponsorship – key players
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adidas is the new sponsor of Italy
Sports Sponsorship Market - 34% of Growth to Originate from APAC |Evolving Opportunities with Adidas AG & Hero MotoCorp Ltd. | Technavio
Serie A scores betting and data rights deal with Stats Perform - SportsPro
Adidas ends Chelsea sponsorship six years early - BBC News
Adidas unveils Paris collection ahead of French Open, but fans left confused
Adidas - Wikipedia
The battle for sporting goods supremacy: Nike vs Adidas | IG Bank Switzerland
Nike vs. adidas: Which Brand Will Dominate The 2018 World Cup? [Infographic] - Venngage
Sponsors put their shirts on top-flight football | Financial Times
Adidas, Chelsea FC Mutually Agree To End Sponsorship | Fortune
Kurt Zouma loses sponsorship deal with Adidas over cat-attack video | Football | Metro News
Team Justice Scores. Adidas No Longer Sponsoring Israel Football Association | BDS Movement
Sports sponsorship barometer - A focus on the latest trends in football
Adidas suspends sponsorship deal with Russia national team | Football | Metro News
Advantages Of Sports Sponsorship: Where There Is A Bill There Is A Pay - Forbes India
Are Adidas to end sponsorship contract in wake of IAAF doping crisis?
Football Sponsorship Report 2021 | SportBusiness
Why Adidas is re-evaluating its relationship with athletics
Adidas ends Chelsea sponsorship six years early - BBC News
PDF) Transnational Sport Marketing at the Global/Local Nexus: The adidasification of the New Zealand All Blacks
Adidas NIL Deals Offered to Any College Athlete at DI Adidas School – Sportico.com
Sports Sponsorship Market Anticipated to Grow at Much Faster Rate in Upcoming Years 2022 – 2028: Adidas, Nike Inc, PepsiCo, Rolex, The Coca-Cola Company - Digital Journal
Sports Sponsorship Market 2019-2023| Evolving Opportunities with adidas and Nike, Inc | Technavio | Business Wire
Nike and Adidas dominate European football kit sponsorship market